Behind the label Jimmy Choo are two women – Tamara Yeardye who founded the company in 1996 and Sandra Choi, Creative Director and designer of Jimmy Choo shoes. Very fashion-forward and cutting edge design make Jimmy Choo shoes the most sought-after footwear by celebrities and fashionistas, rivaled only by Manolo Blahnik. On TV and in the fashion world, they are colloquially called "Jimmy's," which gives an idea how much it has permeated the pop culture. Sold in high-end retail stores worldwide, plus four stand alone Jimmy Choo stores in London, New York, Beverly Hills and Las Vegas, both Tamara Yeardye and Sandra Choi keep the high end image of the product by adopting a highly selective approach to the visibility of the merchandise. The ultimate luxury in retail - that's what Jimmy Choo shoes are all about. Who wears them? Who doesn't! A couple of his fans include Natalie Portman, Hilary Swank, Gwen Stefani, Charlize Theron, Penelope Cruz, Julia Roberts, the list goes on!

 

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